AUSTRADE INTERNAL COMMUNICATIONS
Creating clarity through
the Austrade World
Challenge
Austrade had transformed their products and services for exporters but needed our help to make them easily understood, so that employees could align them with the right client, at the right time.
Approach
First we mapped each product benefit and aligned them with the ambitions of exporters at different stages of growth. We created four service streams that grouped products by exporter need-state.
Solution
We built ‘The Austrade World’ – an animated scenario-based video that explained Austrade products through the eyes of exporters and employees at each of the four stages of growth. A manager’s guide and pitch presentation completed the communications toolkit.
SERVICE ARCHITECTURE
AUDIENCE PERSONAS
AUDIENCE VALUE PROPOSITION
COMMUNICATIONS STRATEGY
MESSAGING FRAMEWORK
CAMPAIGN DESIGN
ANIMATED VIDEO
Completed at Hotwire
THE AUSTRADE WORLD: An explainer video aligns Austrade products and services with typical Australian exporter journeys at different stages of growth and industries.
CLIENT SERVICES MANAGER'S GUIDE: To help managers communicate the transformed service architecture internally to staff, we developed an interactive guide for Austrade's new products and services offerings. Illustrations from the animation visually tie together the Austrade World.
