iPartners Rebrand

LOGO AND COLOUR: The iPartners logotype is a strong, confident mark, punctuated by circle dot elements. The dots allude to the idea of partnership and serve to delineate brand architecture for the Funds and Markets aspects of the business. The signature iPartners Electric Teal colour brings visual energy and high contrast, anchored in a dark Ink Navy colour appropriate for the financial services sector.

CIRCLES OF CHOICE: The circle motif extends to form a visual language that speaks to choice, curation, selection, scale, data, performance and investment pathways. Animation: Design by Mouse

ICONOGRAPHY AND TYPOGRAPHY: A bespoke iconography system extends the circle motif and signature colour elements of the iPartners brand. The brand typeface is inspired by the movement and shapes of data points – blending circular and square letterforms to create a balance between warmly human and analytical that mirrors the balance of client relationships and financial services.

PARTNERSHIP PHOTOGRAPHY: Curated iPartners brand photography introduces the idea of humanity through the expressive nature of hands. A warm colour grade balances the cool brand colours and creates a more accessible feel to the brand.

ADAPTABLE APPLICATION: The iPartners brand is recognisable across all touch points, combining clear messaging, bold typography, contrasting colour and dynamic graphic devices. Website design: Design by Mouse

GUIDELINES AND TEMPLATES: Comprehensive brand guidelines in a digital format (with links to brand assets) became an updatable single-source-of-truth to keep the iPartners brand consistent. Templates for presentation decks, social media and brochureware ensured brand consistency and ease of use for day-to-day application.

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ALL WORK

IPARTNERS REBRAND

Empowering investors
with new ways to wealth

Challenge

iPartners had evolved from a technology platform into a focused funds management and capital markets business, but its story was no longer clear. The business needed a clear strategic centre and identity to strengthen trust and connect with diverse audiences including high net worth, retail and institutional investors.

Approach

We started by repositioning iPartners as the modern alternative to traditional investing expressed through 'More Ways to Wealth'. The brand essence is centred on a clear investor benefit 'Confident Wealth Choices' and was translated into a consumer facing tagline 'Invest in More'.

Solution

We developed a unifying design idea, 'Circles of choice', where a single circle represents an individual investor. Two circles represent partnership. Multiple circles represent data, choices and diverse paths to wealth. This idea informed logo design, visual language and graphic devices, each of which reflect confidence, clarity and decisive investing – expressed through the use of a signature iPartners dot.

Circle animations and website design: Design by Mouse