MONEYPENNY EXPLAINER VIDEO
Helping producers
master the chaos
Challenge
Moneypenny is a production accounting solution for screen producers. With over 40 years’ experience they needed to prove the value of their platform for modern producers.
Approach
Whether it's a Hollywood blockbuster or an indie flick, producers are busy people, juggling multiple priorities to get shows made on time and on budget. With this insight, we created the marketing idea 'Master the Chaos' with Moneypenny.
Solution
We wrote an engaging script that highlighted the obscure challenges producers face alongside the benefits of Moneypenny. We applied a cinematic kaleidoscopic animation to make the story visually captivating in motion.
MARKETING CONCEPT
SCRIPT
ANIMATION TREATMENT
STORYBOARD
ART DIRECTION
Completed at Persuaders
EXPLAINER VIDEO: We brought a cinematic sense to the animation and put audiences in the show-business production world. Circular elements, zoom-throughs and kaleidoscopic effects create a sense of space and movement, using illustrative icons to tell the story in time with the VO.
ILLUSTRATION AND STORYBOARD: Working with an illustrator, we created a cinematic treatment and graphic language to elevate and complement the existing Moneypenny brand colours and look and feel.
ILLUSTRATION EXTENSION: Animation illustrations were re-purposed for full page advertisements in industry trade show itineraries to encourage visitors to the Moneypenny trade show stand.
