WAGG & PURR BRAND CREATION
Simplifying the choice
for vets & pet parents
Challenge
Pet medication brands can feel complicated and confusing for pet parents, often overwhelmed by scientific formulations and unfamiliar ingredients. We needed to create a brand to simplify pet care.
Approach
We conceived a new brand Wagg&Purr – evoking the joy of pet parenthood. Inspired by the tails of our pets, we created a distinctive brand mark and design system that featured a playful colour palette and pet silhouettes.
Solution
Our unique brand and packaging disrupted category norms, offering a simpler product choice for vets, wholesalers and pet parents.
VISUAL IDENTITY SYSTEM
PACKAGING DESIGN
BRAND GUIDELINES
BRAND ROLLOUT
Completed at Hotwire
BRAND MARK: The brand mark utilises a quirky typeface evoking ears and tails, yet retains the elegant simplicity of a premium brand. Two configurations allow for flexible application.
CONSUMER-FRIENDLY PACKAGING: Playful patterns, bold colours and a cheeky tone of voice dial up the branding for over-the-counter consumer products.
VET-ONLY PACKAGING: A more utilitarian visual language, white space and clear typographic hierarchy tones down the brand for vet-specialist treatments.
GRAPHIC LANGUAGE: A bright colour palette conveys a fun and friendly tone of voice and allows for product categorisation. Playful pet silhouette patterns create a fun graphic element, whilst retaining simplicity and elegance.
DESIGN SYSTEM: A complete packaging design system was created for proportional application to different sized packaging formats. The result is a a cohesive and consistent application across the growing product range. Typographical hierarchy ensures clear release of information for text-heavy instructions and regulatory medical information.
BRAND GUIDELINES: As the product range expands, clear brand guidelines were required to establish and maintain consistent visual brand application as the Wagg & Purr brand gained traction in the market.